Art Direction
Art direction for moving images
Concept, art direction and visual systems for campaigns, audiovisual identities and digital projects.
Start a projectBefore animating, someone has to decide what will be seen and why. I develop the complete visual direction of a project: concept, moodboards, styleframes, palette, typography and motion grammar, to execute it myself or hand it ready to a production team.
What's included
Ideal for
- Agencies needing visual direction
- Production companies and directors
- Artists building their visual identity
- Festivals and cultural projects
Process
Conversation & diagnosis
We define the goal, the audience and the tone. What needs to move, and why.
Planning
We turn the brief into a clear roadmap: scope, deliverables, timeline and approval points. When needed, we define the script, storyboard or animatic before production begins.
Visual direction
Moodboards, styleframes and concept. The look is approved before animation starts.
Production & post
Animation, 3D, VFX and compositing. Partial deliveries so we can iterate early.
Delivery
Masters in every format you need: campaign, social, screen or stage.
Related projects
Frequently asked questions
Do you direct and also execute?
Yes. I can cover direction + full production, or only the visual direction, delivering styleframes and a bible for another team to execute.
How does an art direction project start?
With a conversation about the goal and references. From there come visual territories, then moodboards and finally approved styleframes.
What deliverables does art direction leave you with?
Written concept, moodboards, approved styleframes, palette, typography and a visual bible with the motion grammar: everything a team needs to produce without losing the look.
How does a project with you start?
With a conversation: you tell me the goal, the audience and your references. I reply with an approach, estimated timeline and a quote.
Do you work with clients outside Chile?
Yes. I work remotely with brands, agencies and musicians in Chile and abroad, in Spanish and English.
What do you need for a quote?
The goal of the piece, estimated duration, delivery formats, visual references if you have them, and your ideal date. With that I can give you a clear estimate.
Shall we talk about your project?
Write me with your idea, reference or script. I reply with an approach and an estimate.
Start a project